Losing a Sale is Never, Ever About Price Alone
In a recent Miller Heiman poll, an overwhelming majority of respondents perceived price to be the biggest cause of a lost sale. While price can occasionally be a legitimate factor in a lost sale, it is never the only reason.
Believing you are losing because of price alone negatively impacts your chances to affect your future performance. Become more proactive at developing your skills by identifying and acknowledging the real reasons behind lost sales and take action to improve your results.
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