Strolling into a sales call with your executive may seem an attractive option for progressing a sale or improving credibility with the account, but not every situation necessitates their involvement. Many sales professionals employ this tactic when they believe an account may be in danger. This is the wrong reason to bring in an executive. To determine whether leveraging your corporate resource is the proper approach or a step backward in the buying process, learn the Dos and Don’ts of a joint sales call.