Audio: Building a Valid Business Reason
Enhance your ability to stay focused on your customer with this audio file that identifies the components of a well-crafted valid business reason.
In this audio file, Miller Heiman's director of sales, Nattalie Hoch, shares three voicemail messages to help you identify the essential elements of a well-crafted valid business reason.
- The reason impacts the client's concept of what they want to accomplish, fix, or avoid
- The reason sets the call as a high priority for the client
- The reason answers the question, "what's in it for me?" for the client
- The reason is clear, concise and complete
This audio file will provide you with ideas to help you become a more customer-focused sales professional.
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