Negotiation is Not a Destination
You've heard about negotiation before, perhaps you agree that it's needed. But how will a negotiation process that's specific to sales enhance your strategy and help you win deals?
Negotiation is not a destination that you reach at the end of a sale, nor is negotiation about one party winning and the other losing. If you disagree with that statement, you're missing a tremendous opportunity to integrate negotiation into your sales process - adding a strategy which will increase your sales results.
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