Define Your Ideal Customer
Time is money, and defining your Ideal Customer enables you to concentrate on business you can win.
Every sales rep you know, no matter how successful, has up to 35 percent poor prospects s/he's working on at any given moment - prospects that will be impossible to close, or if they're closed, will eventually become liabilities. Read more to find out how to maximize your time by finding and selling to your most profitable customer.
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