Pricing can be a difficult negotiating point that can arise as you're closing the deal, when the desire to finalize a contract quickly can eclipse the idea of negotiating around value. The result - someone wins and someone loses. Either you lose revenue by cutting your price or you convince the client to accept your position, at the risk of weakening your relationship with him and jeopardizing future business. With effective negotiating skills, you can build an agreement with mutual benefit for both you and your client, by using a planned approach which considers the interests of both parties.